The Hip Hop Professional Foundation Shines Light on Mental Health with “Silence the Shame” Campaign

ATLANTA, GA — On Friday, May 5th, the Hip Hop Professional Foundation (HHPF) successfully kicked-off Mental Health Month in May with “Silence the Shame” Day; a global awareness initiative created to peel back the layers of shame and stigma related to mental health. The campaign received over 90,000,000 impressions,

reached 75,000,000 people on social media and was one of the top five trending hashtags in Atlanta. People as far as South Africa, Tokyo, Amsterdam, Italy and London supported the campaign socially. Celebrities such as Ludacris, Will Packer, Russell Simmons, Keshia Knight-Pulliam, Kandi Burress, pop-artist JoJo and Estelle also joined the conversation to spread awareness.
May 6th and 7th, the Hip Hop Professional Foundation hosted two (2) community events including the Silence the Shame Mental Health Fair and Symposium” at Jeans Childs Young Middle School and the first ever #silencetheshame day at the historic Ebenezer Baptist Church.
#SilencetheShame continues with a series of social media content, other mental health initiatives in July and a college speaking tour in fall. Individuals and/or media interested in supporting the initiative or seeking additional information, please contact HHPF by emailing STS@hiphoppro.org.